During my time at Ocado, I contributed to the successful launch of the Nigella Lawson partnership. My responsibilities included designing the main landing page, which allowed customers to browse products and access Nigella's recipes. Additionally, I supported various marketing efforts, including paid campaigns, organic social media, CRM, and the creation of digital assets for the Ocado website. Throughout the project, I adhered to a comprehensive style guide developed by a team member to ensure consistency and brand alignment across all assets.