About

I’m an Australian-born Senior Graphic Designer, with a background in magazine design. After spending 8 years in London, I’ve shifted my focus to digital design, with a particular passion for retail. I thrive on bringing campaigns to life through email, website, and social media design.

Outside of work, I’m an avid traveller and self-proclaimed foodie. On weekends, you’ll often find me capturing short videos of my adventures—usually showcasing the delicious food I discover along the way.

What a joy it was to work with Sybella. Her hard work and dedication has driven AllSaints as a brand forward. She is so organised, brilliant at multitasking and ensures that she has all the relevant information before tackling a brief. Even through busy periods she still managed to have a smile on her face. She’s not afraid to learn something new and open to ideas. A great team player. It would be an honour to work with her again.

Jessica Kelly, Lead design manager at AllSaints

Working with Sybella was a real pleasure. She jumped right in and was instantly a hit with the team. Her speed, accuracy, and brilliant design eye are truly impressive. I always love catching up with her, and I’d snap her up for another project in a heartbeat.

Toni Goodall, Digital design team lead at Ocado Retail

AllSaints | Freelance Digital Designer

May 2023 – December 2024

I focused on supporting the digital team in executing both seasonal and business-as-usual campaigns, designing assets across AllSaints’ digital channels, including the website, app, social media, paid media, and CRM. I played a pivotal role in the design and launch of the Amazon storefront and the AllSaints Rental site.During a period of team transition, I helped manage workflow to ensure timely project delivery, providing constructive feedback on briefs and reviewing designs. I also collaborated closely with content and creative teams to refine processes and create new design templates.

Ocado Retail | Freelance Digital Designer

August 2022 – May 2023

I collaborated with the creative and branding team to deliver a range of campaigns across the website, social media, and CRM channels. I supported the development of new templates and asset libraries, ensuring all work adhered to brand and campaign guidelines. This was done in a fast-paced environment with tight deadlines, where attention to detail and efficiency were key.

Crew Clothing Company | Senior Digital Designer

May 2019 – August 2022

I was responsible for crafting responsive and innovative digital designs that aligned with the brand’s vision. My day-to-day tasks ranged from designing emails and animating Instagram stories to brainstorming shoot concepts, creating new design templates, and presenting concepts for upcoming campaigns. I also managed the digital workflow and mentored a junior designer. In this role, I collaborated across multiple teams, worked efficiently under pressure, and successfully balanced multiple projects simultaneously.

Crew Clothing Company | Graphic Designer

June 2018 – May 2019

The projects I worked on were diverse, but the core focus of my role was managing the seasonal catalogues from start to finish. This involved everything from conceptualising and designing for the season, to sourcing imagery that guided the photographic direction for still life and model shots. I oversaw the final image selection, sourced and proofed credits, and attended press pass sessions. Additionally, I assisted in the design and artwork for various print and digital marketing projects.

New Look | Group Creative Artworker

Jan 2017 – June 2018

My responsibilities were diverse and varied day-to-day. They included designing new creative concepts, enhancing existing templates, editing designs for international markets, reviewing and preparing print files, redesigning packaging, coordinating deadlines with printers, and creating digital content for web, mobile, and social platforms.

Further work history on my LinkedIn

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