I was part of the team responsible for launching the Amazon storefronts for AllSaints US and John Varvatos. My role focused on the design and implementation of the storefront, which involved close collaboration with multiple departments—including wholesale, marketing, trade, and content teams—to ensure alignment and a seamless launch. I took the lead on designing the launch creative and also supported the production team with ongoing storefront updates.

As part of this project, I became proficient in the Amazon CMS and maintained regular communication with Amazon’s internal team to troubleshoot and address any technical issues ahead of the launch. I designed A+ content using input from the UX team and collaborated with external partners to coordinate and design supplementary landing pages that supported trade initiatives. To streamline future updates and internal approvals, I also created a reusable design library in Figma & sign off pack.