About

A little about me

I’m an Australian-born Senior Graphic Designer living in London. I began my career in magazine design, but these days my passion is digital. I’ve found my niche in retail design, bringing campaigns to life through email, website and social media design.

On weekends, you’ll find me creating short videos of my travels – these usually feature all the delicious food I’ve enjoyed during my trip.

AllSaints | Freelance Digital Designer

May 2022 – March 2024

I was initially brought in as digital designer, where my primary focus was supporting the design team with the delivery of seasonal and BAU campaigns. Designing across AllSaints’ digital channels, including website, app, social media, paid media and CRM.

Later I moved into the lead designer role where my responsibilities involved managing team workflow, ensuring the timely delivery of projects, reviewing briefs & providing constructive feedback. I worked closely with content & creative teams, developed team processes and new design templates.

Ocado Retail | Freelance Digital Designer

August 2022 – May 2023

Working as part of the creative and branding team to deliver multiple campaigns across their website, social media and CRM channels. Supporting the creation of new templates and libraries. Adhering to brand and campaign guidelines in a fast-paced environment with tight deadlines.

Crew Clothing Company | Senior Digital Designer

May 2019 – August 2022

I was responsible for creating responsive and innovative digital design for the brand. My day-to-day could include anything from designing an email, illustrating and animating an Instagram story, brainstorming for a shoot, concepts for a new template or presenting designs for a future campaign. I was responsible for managing the digital workflow and supporting and mentoring a digital designer. Within my role I was required to collaborate across multiple teams, work reactively and under pressure and juggle multiple tasks.

Crew Clothing Company | Graphic Designer

June 2018 – May 2019

The projects I worked on were varied but the majority of my role was to manage the seasonal catalogues. I saw the project through from start to finish. This included concept and design for the season, sourcing imagery to guide the photographic direction for still life and model shots. Finalising image selection, sourcing and proofing credits and attending press pass. I also assisted in the design and artwork of various print and digital marketing projects.

New Look | Group Creative Artworker

Jan 2017 – June 2018

My responsibilities varied day to day, they included designing new creative, expanding on existing templates, editing designs for international markets, reviewing and artworking files for print, redesigning packaging, discussing deadlines with printers, creating digital content for website, mobile and social usage.

Further work history on my LinkedIn

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