For this project, AllSaints worked with Caastle, a B2B platform that specialises in creating rental subscription sites.

My role involved designing a comprehensive logo and style guide for their internal team, ensuring consistency across all brand touchpoints. While the website, email, and print collateral followed a templated approach, I was integral in approving the suite of lifecycle emails and key site pages.

Additionally, I designed a series of paid marketing assets to support the launch of the service. I also created ongoing monthly email campaigns targeted at existing AllSaints customers to continuously promote the service and engage the audience.