I was tasked with reimagining the gender landing pages for AllSaints, aiming to enhance the overall customer experience. The project focused on creating a more cinematic and immersive environment for visitors, making it visually engaging and interactive.

One of the key objectives was to design innovative ways for customers to explore product categories, trends, and seasonal themes. A new carousel feature was introduced, linking directly to their brand hub to improve navigation. Additionally, the design needed to accommodate space for brand messaging and seasonal callouts, ensuring customers remained informed about new collections.

To further elevate user engagement, I incorporated video content wherever possible. The layout was also developed with flexibility in mind, allowing elements to be easily rearranged while maintaining a cohesive and responsive design across devices.